AT&T Buying AppNexus?

According to Cheddar, AT&T is rumored to be buying AppNexus.

Given the recent merger between AT&T and Time Warner they have a tremendous amount of supply that they need to monetize. The thought is that with the increasing digitization of TV through OTT and Internet delivery, with a digital ad partner, they can re-invent the TV ad sales marketplace. With Google and Facebook dominating the digital ad sales market, they need their own turf. Why build when you can buy?

Take a look at some of the most relevant coverage:

1 comment
  1. Hi, this is a comment.
    To get started with moderating, editing, and deleting comments, please visit the Comments screen in the dashboard.
    Commenter avatars come from Gravatar.

Leave a Reply

Your email address will not be published. Required fields are marked *